Online Marketing Strategies For Local Businesses

Original author of this article Bobs SEO Las Vegas – Affordable Search Engine Optimization Services

You’d be surprised by how many people still don’t have a good marketing plan for their
business. These businesses—especially those small and local businesses—are content with only
referrals as their method of promoting their products and services. While we can’t deny the fact
that these tactics can generate leads, it’s highly doubtful that referrals or word-of-mouth are the
only strategies that will help a business grow and attract more clients, especially now that the
internet has entered the equation. In fact, digital marketing services are becoming high on
demand, and one could go as far as say, it is a must-have for all businesses in today’s marketing
landscape.

Outbound Marketing

Did you know that there are still financial advisors that make use of phone calls and direct mails
to gather new clients? Yes, as unbelievable as it may sound, they still exist nowadays. It is a fact
that these tactics are already more than two decades old and such old styles don’t offer the same
effectiveness today. Cold calling strangers and giving out thousands of fliers and brochures make
it necessary for advisors to contact investors in order to be productive. That is exactly why
outbound marketing is labeled as interruption marketing because most investors find the
process to be a nuisance. No matter where you look at it, whether it is through cold calls, fliers, or
seminars, there’s no hiding the fact that only a very small percent of those people who receive
the call, read the fliers, and attended the seminar can be actual customers.

Referrals

Once the advisors came to a realization about outbound marketing’s downsides, most of them
resort to referrals as their next sole marketing strategy. However, referrals alone do not give you
a stable influx of clients. Imagine how many people one customer can refer. Besides, there’s not
even a guarantee that each customer can produce another customer. This is why advisors find
themselves losing their clients, hence, eventually completely taking out referral as their
marketing strategy.

Social advertising (inbound advertising)

When we say social advertising, we mean inbound marketing in a more specific sense, or simply
put, the opposite of outbound marketing. This time, inbound marketing revolves around the
theory of investors initiating the contact with financial advisors, instead of the other way around.
In most cases, investors look for good advisors on the internet and hire the most suitable advisor
for the job while inbound marketing functions by ensuring that potential clients or investors can
easily find these advisors. With the way the internet has made such a ruckus in the marketing
world, an inbound marketing is now a must today. However, one of the biggest downsides is that
several of the methods in inbound marketing requires paid ads, which means you need to have a
rather reasonable budget. Paid ads can include magazine, radio, TV ads, and advertisement place
in search engines like Google.

Conclusion

So, what do you think is the most efficient marketing type? Each type of marketing has their own
disadvantages, but what’s important is that your financial advisor knows which type works best
for your business notwithstanding the downsides. If planned and implemented properly, digital
marketing service, whatever kind they are, can help your business flourish.

The post Online Marketing Strategies For Local Businesses appeared first on Bobs SEO Las Vegas.

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Online Marketing Strategies For Local Businesses

Original author of this article Bobs SEO Las Vegas – Affordable Search Engine Optimization Services

You’d be surprised by how many people still don’t have a good marketing plan for their
business. These businesses—especially those small and local businesses—are content with only
referrals as their method of promoting their products and services. While we can’t deny the fact
that these tactics can generate leads, it’s highly doubtful that referrals or word-of-mouth are the
only strategies that will help a business grow and attract more clients, especially now that the
internet has entered the equation. In fact, digital marketing services are becoming high on
demand, and one could go as far as say, it is a must-have for all businesses in today’s marketing
landscape.

Outbound Marketing

Did you know that there are still financial advisors that make use of phone calls and direct mails
to gather new clients? Yes, as unbelievable as it may sound, they still exist nowadays. It is a fact
that these tactics are already more than two decades old and such old styles don’t offer the same
effectiveness today. Cold calling strangers and giving out thousands of fliers and brochures make
it necessary for advisors to contact investors in order to be productive. That is exactly why
outbound marketing is labeled as interruption marketing because most investors find the
process to be a nuisance. No matter where you look at it, whether it is through cold calls, fliers, or
seminars, there’s no hiding the fact that only a very small percent of those people who receive
the call, read the fliers, and attended the seminar can be actual customers.

Referrals

Once the advisors came to a realization about outbound marketing’s downsides, most of them
resort to referrals as their next sole marketing strategy. However, referrals alone do not give you
a stable influx of clients. Imagine how many people one customer can refer. Besides, there’s not
even a guarantee that each customer can produce another customer. This is why advisors find
themselves losing their clients, hence, eventually completely taking out referral as their
marketing strategy.

Social advertising (inbound advertising)

When we say social advertising, we mean inbound marketing in a more specific sense, or simply
put, the opposite of outbound marketing. This time, inbound marketing revolves around the
theory of investors initiating the contact with financial advisors, instead of the other way around.
In most cases, investors look for good advisors on the internet and hire the most suitable advisor
for the job while inbound marketing functions by ensuring that potential clients or investors can
easily find these advisors. With the way the internet has made such a ruckus in the marketing
world, an inbound marketing is now a must today. However, one of the biggest downsides is that
several of the methods in inbound marketing requires paid ads, which means you need to have a
rather reasonable budget. Paid ads can include magazine, radio, TV ads, and advertisement place
in search engines like Google.

Conclusion

So, what do you think is the most efficient marketing type? Each type of marketing has their own
disadvantages, but what’s important is that your financial advisor knows which type works best
for your business notwithstanding the downsides. If planned and implemented properly, digital
marketing service, whatever kind they are, can help your business flourish.

The post Online Marketing Strategies For Local Businesses appeared first on Bobs SEO Las Vegas.

Boosting Your Personal Brand

Original author of this article Bobs SEO Las Vegas – Affordable Search Engine Optimization Services

The same way that business have corporate or business brands, individuals, too have what we
call as personal brands. Personal brand serves as an identity that is recognized by the people, or
to put it simply, these are your qualities that build up your outside reputation. While corporate
brands are used to get people to patronize a business, personal brands, on the other hand, are
used to attract people to a person. Personal brands don’t have to be limited to only people
because businesses can benefit from them the way they maximize the power of corporate brands.
Personal brands cover up a diverse group of people. It can belong to the business owners
themselves, the employees, or to the powerful figures in the industry wherein once properly used
can become a significant contribution to getting traffic and building a good reputation. Below are
four reasons why it is important for e-commerce business to associate with personal brands.

People’s trust with people and their distrust to brands

Nowadays, people have this aversion for corporate brands mainly because of the constant
advertising that consumers have somehow lost their trust to corporate brands while personal
brands have gained people’s support. With the use of personal brands, your business is veering
towards a somewhat approachable and people-friendly reputation that makes it easier to build
personal relationships. As a result, your potential customers are more inclined to trust your
ability to offer quality products and services. The more you have personal brands asserting your
business, the greater your customers’ trust becomes.

Content syndication is faster when you have personal brands

Republishing your content on other websites is considerably faster if you do it with personal
brands. If your content is written by your personal brands, they’ll receive better recognition.
What’s more, when you share such content on your company’s social media profiles, it gives
personal brands the chance to share it to their own networks. Your chance of getting your content
is higher the more personal brands you are associated with especially if each personal brand has
a big network of influence.

Finding people to work with and for you is easier

Looking for good people that you can add to your team and be partners with is one of the hardest
parts of running a business. First off, you have to find suitable workers to work for you. Second,
you have to find great partners to work with you in exchange for service and information.
Another is that you also have to look for clients that will help sustain your business in the long
run. With just your corporate brand as your only help, it’s almost impossible to achieve such
task. This is where personal brands come in handy because these are your shortcuts to gathering
networks and personal connections. More importantly, you can introduce yourself and your
business to a wider scope of people and also look for candidates that could be appropriate for
your business.

With personal brands, you don’t have much competition

In truth, most companies do not often use personal brands when it comes to marketing their
products and services. On that note, there’s a bigger chance that your competitors are also not
leveraging the huge influence of personal brands. Even if you take out all other advantages of
having a network of personal brands, having just one for your business already makes a
significant contribution. Because you have a good reputation backed by powerful influencers that
other brands don’t have, people tend to be more attracted to your business.

The post Boosting Your Personal Brand appeared first on Bobs SEO Las Vegas.

5 Struggles That Most Small Business Owners Have Gone Through

Original author of this article Bobs SEO Las Vegas – Affordable Search Engine Optimization Services

It goes without saying that managing your own business, be it small, medium-sized or large business, comes with its own set of challenges no matter how successful it may be. People may think that small business owners don’t have struggles in their business because of the fact that it’s small. What they don’t know is that the small business owners are also faced with trials and obstacles from vexing moments like being understaffed to a tight budget to being stressed from too much workload. In this article, I will be talking about the five common struggles that most small business owners can relate to.

1. You are in an uncharted place

Everything feels new and unfamiliar. Sure, you may be well-acquainted with your passion, but you might be completely foreign to most if not all aspects of running a business, especially if it’s your first time. There’s actually no specific standards of running a business. It doesn’t really matter if you’re not some kind of financing genius, marketing guru, or a person with excellent managerial skills. Or maybe your one of those but you’re not the best salesman out there. Whatever the case, don’t worry too much. You can try to seek help from a business consultant or take online resources to ease some of your worries.

2. You are treading in a risky situation

Owning a business is risky enough and even more so if you manage and run it yourself. You’re basically risking your livelihood, finances, and reputation all at once. Nevertheless, it is important to know that the greater risks you take, the greater your return will be. Your risks will eventually become benefits when the right time comes. You can determine what works for you and your business and what does not work. Depending on how you look at things, the risk of running a business can also be considered as a benefit on your part since you have the complete rein over your business. In short, you only have yourself to contest to aside from your customers.

3. You lack workforce

If you’re at a stage where you can already employ someone to work for you, then that’s great. Nevertheless, you may still find yourself understaff no matter how much you’d like to hire more staffs. As a result, the lesser your workforce is, the more workload you and your staff(s) have to carry, which could lead to over fatigue if not managed properly. If that happens or if you really think that you need some extra hand, you can consider hiring part-time workers or freelances for the meantime. There may be days when it becomes too difficult than the usual, but always remember why you opened your business. Take that as your motivation to strive harder and let the passion for your work keep you going until you have the financial means to employ more employees.

4. Your funds are running out

True, money is not everything—especially in cases where love is involved—but whether we admit it or not, money is definitely a defining factor in your business’ success. In order to get a new equipment or hire a new staff, money is your number one need and when you find yourself lacking in funds, it can be quite daunting and stressful. To get out of that kind of hellhole, you may want to borrow some money from banks or online lenders for the time being and find people who believe that you can sustain your business.

5. You are overworked

Opening a business means you’re practically in charge of everything that comes with it. For some time, you may even think that you’re the only one struggling to make it work. This also entails to working most time of the day with only very little time for breaks. However, remember that it won’t always stay that way forever because once your business starts booming, you’ll be able to assign some of your workloads to your employees.

The post 5 Struggles That Most Small Business Owners Have Gone Through appeared first on Bobs SEO Las Vegas.

4 Useful DIY Tools For Your Business

Original author of this article Bobs SEO Las Vegas – Affordable Search Engine Optimization Services

One good thing about having a small business is that you are not compelled to compete with
major brands, brands that are completely out of your league, especially if you’re just starting out,
hence, you have a higher chance of succeeding in the small business industry.

To become a reputable business and building a loyal clientele will take you quite some time and can require
too much work on your end as business owners. Fortunately, there are a number of DIY tools to
help grow your small business. To know more about these tools, read on as we go through our
list for today.

Photo Editing Tools

Your digital marketing strategy wouldn’t be complete without images and graphics. Putting up
images—especially original ones—, memes and infographics is said to be very influential when
it comes to attracting consumers to your business. In fact, according to studies, articles with
images get more views and in most cases, consumers are likely to be in contact with that
business.

To those small business owners who want to benefit from this consumer trend, you can
do this by using photo editors to edit and enhance pictures and create banners and infographics.
One example of DIY editing tool is Pixlr Editor, a free tool that allows users to apply various
editing features including layers, filters, resizing, and more. If you’re looking for customized
templates, you can use Canva for one.

DIY Video Makers

When talking about branded videos for public relations purposes and customer tutorials,
YouTube is the number one channel for every business, small or not. If properly made, these
videos have great potential to be a huge influencing factor for customers to buy your products.
Your videos must be able to come across your business’ vision to the public and should be able
to reach out to your targeted audience.

Unluckily for small business owners, they don’t usually have the luxury to spare a huge budget
for a professional video production company. This is where DIY video making tools will come in handy.
Websites like Showbox will assist you in creating a branded video with its readymade templates and graphics bundles.

DIY Website Builders

According to statistics, more than half of businesses make use of their website as a means of
promoting their products and services to their customers. Consequently, a good number of small
businesses are already adapting to the digital marketing trend, which means they are now putting
up their very own websites.

Instead of spending a huge chunk of money on a company to build
your website, why not use an online website builder and utilize their templates for creating your
website? Two examples of website builders are Wix and GoDaddy, both known for its wide
variety of customized templates and graphics that are suited for starting businesses.

DIY Podcast Creators

Another way to connect with consumers is through podcasts. Podcasts serve as a tool that
enables you to put a special voice to your business for your potential clients. It can also be used
to let your customers know how wide your expertise and knowledge are.

If you are on a tight budget, you can seek help from DIY podcasts builders tools to create your own podcast.
Most podcasts creators are accompanied with some management and promotional services. Another
practical way is to make your own podcasts from scratch. You can found several online tutorials
for this.

The post 4 Useful DIY Tools For Your Business appeared first on Bobs SEO Las Vegas.

How To Turn Your Small Business To A Sustainable One

Original author of this article Bobs SEO Las Vegas – Affordable Search Engine Optimization Services

So, what does a sustainable business means? A sustainable business is one that puts focus on the
social and well-being of the community. Community being a place where such business is
operating while being profit oriented.

The business owner of a sustainable business must be a
person who never shies down from risks, is initiative and provides direction to the business. As
for small businesses, they will have to face more challenges since the tendency of big businesses
swallowing small ones is very high.

Today, I will share with you the ways on how to mold a more sustainable future for your business.

Determine the important values

Your values will serve as your guide in making the most critical management decisions. I advise
you to create values based on four categories namely, personal values, economic values,
community values and environmental values. Your purpose as a business should be about
solving an existing problem, and not create new ones. Most importantly, in order to fully call
your business successful, you must be profiting without compromising the community or the
place where you are operating.

Accept change. Don’t back down from it

As time goes on, technology is also advancing in more ways than one. In fact, several disruptive
technologies are already being introduced in the market taking over the traditional ways of doing
things. Companies and firms that do not embrace the changes or those that failed in forecasting
the future are now left behind. Consequently, consumers are also catching up to the changes and
are now demanding for sustainable products and services that are both cost-effective and eco-
friendly.

Create a strategic planning

Once you have established a plan that will take you to your end goal, now it’s time for you to
think through all the steps that will help you get there. You must develop a business strategy
including several aspects such as market, finance, human resource, and operations. Plan your
pricing and packaging that are sustainable. Moreover, you must not also forget to manage your
staffs since it is also essential to achieving sustainability. To become sustainable, one must
optimize its resources, and your most integral resource is your employees themselves. The
strength and quality of your staffs can either make or break your growth.

Establish value first and foremost

Consumers are now on the lookout for sustainable products and such products that can satisfy
them are starting to dominate the market. This is why several big companies are modifying their
methods and shifting their focus to attract that kind of consumer groups. For small business
owners, it is ideal to provide products that are environmentally superior to those of your
competitors. Especially now that this consumer group is proving to be a huge influence on other
consumer’s behaviors. Take for instance the use of plastic bags for packing goods. Now, plastic
bags have become an option when in fact just recently, there were no protests about using plastic
bags for packing purposes. See how quickly consumer demands change?

Work harder and be innovative

If you want to meet the demands of your industry, you must work harder than the usual. Things
are quickly evolving in just a snap and technology is creating countless changes everywhere not
just in the field of technology but also in other industries. Now, you can almost do anything from
online shopping to online banking with just a few clicks on your mobile devices. As a small
business, you must put emphasis on developing innovative things for your customers and think
of new ways to improve your brand.

The post How To Turn Your Small Business To A Sustainable One appeared first on Bobs SEO Las Vegas.

3 Necessities For Las Vegas Business Websites

Original author of this article Bobs SEO Las Vegas – Affordable Search Engine Optimization Services

Marketing For Your Las Vegas Website

Ever since it has been known to the public that more than half of the traffic from various
websites come from mobile devices, Google has been making attempts to have its mobile-first
index as a response to the sudden shift of traffic source. Google is intending to launch this index
across the world that will access the mobile version of a website, crawl, and index the content.
As a Las Vegas based business we prepare ourselves to adapt to this new era’s digital marketing shift towards mobile-oriented websites, below are three essentials to learn more about Las Vegas SEO specialists can equip themselves with.

1. Keeping track of Google’s crawl activity

While it is great that you will be notified when your website has been switched to the mobile
version, it is important for you to now Google’s crawl activity in more detail. If you can monitor
the log file data, it is likely that you can see how search engine pots get through a website and
what they see from their perspectives. This will point out both the surge in activity from mobile
user agents and the decrease from their desktop counterparts. The increase in smartphone user
agent activity could mean a drop in the number of URLs it visits every day while Google
measures your website performance.

2. Know the mobile user journey

It has been found out that desktop versions of websites can hold an audience’s attention
longer than mobile versions can, which makes it important to understand how micro-moment
works. In those micro-moments, brands can be used to stir interaction from customers just as
they express their desire to know a certain thing, go somewhere, or even be encouraged by
content. In order for brands to do this, you must have intent signals in your content so that you
can know what your Las Vegas customers really want. As for mobile devices, this landscape does not apply which is why it is important to know that your brand must take this into account as one of the top priorities for the mobile-first era. Mobile devices can create and share more data compared to desktop devices and this could be used as an advantage to team up with other marketing platforms to create new mobile experiences. Voice search strategy, for one, can be a great start to reach out certain micro-moments.

3. Create Las Vegas Related For Mobile Devices

One of the most common mistakes Las Vegas companies make about the mobile-first index is that
if you have a responsive website, you need not exert many efforts in preparation.

Sure, that may be true to some, but that can only be possible if your content is already optimized
for a mobile audience.

Many businesses in Las Vegas consider the mobile-first index as a great opportunity to offer a better experience for its customers and such brands could be ranked high for this. Sometimes even if you haven’t done anything particularly wrong, your website could still suffer if you don’t tailor your content.

Smart marketers will use their mobile customer journey as a guide to identify the phases at which mobile proved the most important. Then if they couple it with the analysis of the content performance across all devices, it will now be possible to come up with a content for the mobile-heavy stages of the journey.

The post 3 Necessities For Las Vegas Business Websites appeared first on Bobs SEO Las Vegas.