4 Online Marketing Courses For Your Business

Original author of this article Bobs SEO Las Vegas – Affordable Search Engine Optimization Services

Doesn’t matter whether you’re putting up a new business or just simply looking for things you can do to increase your brand presence because establishing a name on the market—not to mention, be on top of SERP’s) is not as easy as you may think. With the internet, you would think that the whole world is basically at your fingertips. However, it doesn’t negate the fact that online marketing is not just something you can build overnight.

Nevertheless, do not give up after knowing this because there are a lot of ways you can take to get your name out to the public. If you’re not fond of social media platforms, that’s nothing to worry over because our business online presence won’t suffer. Check out these four online marketing classes that will enhance your marketing strategy, help you gain new skills and lead your business to success.

  1. The Lifetime MBA Bootcamp Bundle

This online boot camp will tackle the basic fundamentals that were taught in business schools minus the expensive tuition. You can take on up to seven courses wherein you can learn a whole bunch of business skills and techniques. What’s more, you can take the class whenever is convenient on your part while you stay cozy in the comfort of your home.

  1. The Complete Startup Toolkit Bundle

With its 23 courses to choose from and 14 apps to explore, this toolkit bundle will teach you almost anything that you want to learn when running your business. Whether you’re thinking into creating a professional-looking website, or you want to get your business of the ground, this bundle will have the answers you are looking for.

  1. The Complete MailChimp Email Marketing Course

If your business ran without using a marketing newsletter, then you may want to think again. Maybe you just aren’t aware but email newsletters are one of the easiest and simplest ways that you can do to attract loyal customers to your business which leads us to this particular course where it will teach you just that. In this email marketing class, things such as creating A/B split test campaigns and making opt and signup forums with MailChimp, learning how to market and earn profit from your growing email list and learning how to build hyper-segmented email lists are just some of the few very useful marketing skills that you can pick from this course.

  1. Smart Marketing With Price Psychology

As business owners, we all know how difficult it can to be to get people to buy anything especially if it’s sold online. It is mainly because of the hassle and scare of divulging their credit/debit card information to the internet where there lies many frauds and shady businesses. Through this marketing course, it will help you improve your success in online marketing by learning how to use fundamental psychological pricing research. The lecture will run for three hours and will tackle about the proper way in pricing your product or services in order to maximize your revenues, how to implement various promotions that will entice a lot of customers and lastly, this course will help you understand the consumers’ end in prices.

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4 SEO Mistakes That Anyone Can Make

Original author of this article Bobs SEO Las Vegas – Affordable Search Engine Optimization Services

Making a mistake here and there is normal in the Search Engine Optimization world. In fact, whether you’re a newbie or a veteran, none of that matters because even the smartest people in the SEO industry have made dumb mistakes. Well, everyone practically makes mistakes, but you may want to know the 4 SEO common mistakes that most people do so that you can learn how to avoid them. You never know, you may have committed some of them without you knowing.

  1. The misguided notion of thinking bots are above humans.

Even after putting behind those days where tricking search engines and chasing algorithms were the best ways to go with SEO, there are still people who think that bots or search engine algorithms are way above human beings. This kind of mindset gives birth to keyword cramming, specific content length, and other hopeless strategies.

Putting bots above humans is not fruitful in today’s environment especially in SEO. This is because impressing and pleasing your visitors are what everyone needs to rank well. And by this, I mean that having a user-friendly website that offers an outstanding user experience coupled with smooth navigation and well-written and informative content.  You need to satisfy your visitors for them to buy your products or services, or otherwise, there’s no use in putting effort to rank your site higher, right?

  1. Not able to recognize what are the real key performance indicators.

Back in the days where selling advertisements on websites were rampant, most people mistook the “hits” for page view, which we all know now is wrong. In truth, there are several aspects that are considered as additional hits, that’s why an unreasonably high perception of traffic volume was created. However, in today’s time, “hits” can no longer be tracked down, rather, in its places are other uncertain metrics such as inbound links, follower count, and likes.

But what does it take for a metric to be considered a valuable key performance indicator (KPI)? One key indicator is that any metric must be relevant and useful in the context of your business goals. Your KPIs must be able to meet your objective and are something that is greatly related to your business goals.

  1. Failure to carry out an accurate performance tracking

If you don’t have even an inkling on how your website is performing, then how else will you know whether what your campaign is effective, how far you’ve come, or what areas need some fixing or eliminating? Believe it or not, many marketers rely more on their gut instinct instead of doing an actual performance tracking. Although I can’t fault them for doing that because true, instincts have proven its value to use, but your instincts aren’t always right, let alone accurate. Considering the kind of world we live on today, there’s basically an internet tool for anything especially in tracing your website’s performance.

  1. Heeding advice from uncertain sources

Perhaps one of the great and bad things about the internet is that information last forever. Over the last 20 years or so, SEO has come a long way. Being involved in the SEO world means you be able to distinguish the trusted sources and those that are not. To be on the top or to simply rank your site a little higher will require you to always learn a thing or two from various prominent sources since search engine optimization will continue to evolve in the years to come.

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Tips For Professional SEO Writers

Original author of this article Bobs SEO Las Vegas – Affordable Search Engine Optimization Services

Any article that is centered on Search Engine Optimization aims to grab the attention of search engines by using specific and targeted keywords and phrases. Over the years, this marketing technique has effectively attracted visitors to visit websites that contain the information, products and services the users need. In leading people to a certain website, search engines are every website owners’ way to go. As a professional SEO writer, your primary responsibility is to make search engines comprehend better your content in order to increase your website’s visibility and traffic. Here are some of the tips I can give you when writing an SEO-oriented content.

Know the right keywords to use

Keywords define what your content is about which is why it is vital for you to determine the set of keywords that will get you more traffic and increase your sales. There are various tools on the internet that you can use to identify the words and phrases that will best suit your niche.

Use your identified keywords and phrases

Years ago, SEO content writers went into a phase of cramming keywords into their content. However, that is not the case anymore today. You can still put a variety of targeted keywords and phrases in your site but be careful of committing the keyword-stuffing mistake, or else your site will be banned.

Please your target audience first

Being a professional SEO writer yourself, it goes without saying that the way to make a good impression on search engines is to impress your target audience. Remember that you are writing for the people to benefit from your website and algorithms will always come in second place. Hence, you must provide useful information to your readers. Think about what you can offer to them that your competitors do not have. Also, write topics that will persuade your readers to buy your products and seek your services.

Reach the right word count

Perhaps you’ve already noticed that long blogs and articles are given more importance by search engines. The key is to at least aim for 500 words, but if you can hit 1,000 words or more, then all the better. For best results, you should at least reach 2000 words given that your post is of high quality, meaning it should be well written and keywords rich. But just for the record though, there are still some contents with only 500 to 1000 words that are ranking well online.

Edit your content

A good article also constitutes to a good formatting. As a professional SEO writer, your articles also look pleasing in the reader’s eyes. If you can, refrain from using lengthy paragraphs and sentences because they tend to bore the readers. You can also let another professional read through your work before you publish it.

Put out your work for the public to see.

After writing a content that is keyword-optimized, reader-focused, informative, and physically pleasing, the last thing you should do is to act as your own marketing agency. Of course, it’s better for if you have the resources to hire an SEO company, but if you’re on your worn, then try doing link building by linking your post to various social media platforms. You can also share your links by commenting on blog sites.

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Taking Your Las Vegas SEO To The Next Level

Original author of this article Bobs SEO Las Vegas – Affordable Search Engine Optimization Services

Who wouldn’t want to level up their SEO to some extent, right? Nowadays, our online marketing world has revolved around SEO so it is important for us to have a SERP tracker and a trustworthy one, that is.

Search engine optimization Las Vegas handwritten doodle

SEO in Las Vegas note with drink

Las Vegas SEO Campaign Tracking

Tracking your Las Vegas SEO results used to be simply done manually, however, today, it can be very costly to do so. Another problem aside from its being expensive it that it can be very difficult and you could easily obtain false information if you are not careful. There are three ways for you to get your SEO to the next level. Read on to know further about the this.

  1. White Label

When ranking your SEO reports, White Label will give you a great service. By ranking your reports, it will keep your clients engaged and you’re way of telling them what is the status of their campaign. Also, in showing information to your clients, it is essential that whatever you show them are in-depth and accurate. By doing this, this will help you make your clients come back to you. Some say “A happy wife is a happy life” but for your case, you would have “Happy clients is a happy life.” So keep your clients happy by letting them succeed in their SEO endeavors and you will see your business soar higher too.

Some few advantages of having the White Label are as follows;

  • You have the option to add your logo and brand information to the report.
  • Your reports can be modified.
  • Sending reports to your clients via email is available.
  • You can have shared reports and link URLs to make it seem like it is associated with your brand.
  • MyRanks, a White Label application will carry your brand logo on it.

 

  1. Ranking Discovery Tool

This ranking tool will help you look up a website and display up to 100 of their hidden keywords that rank with that website. Because these keywords are already ranking by the time you see them, it makes your job easier to rank them in higher positions. Hence, you could gain a lot of paying customers through this tool. Lastly, you can use it to find keywords in any niche that you want to look at, maximize keywords, and boost the conversion of viewers to your clients’ websites.

 

  1. Pro Rank Tracker

When tracking mobile and local rankings, you absolutely need a SERP tracker, otherwise, it is impossible. For you to do this manually, there are several factors involved. There might be cases that you are able to get information, but you cannot find all rank listing information manually.In order for you to track local and mobile rank lists, you can best go with Pro Rank Tracker (PRT). The PRT enables you to track local rankings on various sites in Google, Yahoo, Bing, YouTube, and all Amazon local sites. This is a really great advantage for you because it will let you know what areas are you topping and what areas need some improvement.

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Search Engine Optimization: A Beginner’s Guide

Original author of this article Bobs SEO Las Vegas – Affordable Search Engine Optimization Services

Search Engine Optimization or SEO for short is a process wherein a website is optimized for its content with the main goal of ranking the site higher and making it appear in top SERP’s. It also refers to the process of creating a website with optimized content that will make the website easy to find when users search for relevant keywords without going through so many pages. When learning about the underlying rules of search engine optimization, it is vital for a novice marketer to also learn the steps in creating a friendly content optimized for search engines.

Everything that you do to your website will be checked and considered by the Google. The first thing you can do is to find out the keywords related to your business that are mostly used as queries on the internet. Don’t worry, you can easily find these keywords in Google. Another step is to create a content that is rich with the keywords you have found from your search engine, in this case, Google. Also, take into account that your title, description, first paragraph and the last part of your content should be incorporated with those keywords. By doing this, it will help you attract visitors to your site and make it user-friendly.

Apart from the keywords in your content, make your content itself informative and interesting in order to keep things on your site going. As much as you can, publish new information or posts on a regular basis so as not to bore your visitors. Moreover, word has it that Google and other search engines give more importance to the content, specifically the long ones. You can keep your content at 500 words minimum, but for better results, make it up to 2000 words. The longer your content is, the greater your chance of ranking higher on the search engines.

Lastly, you have to optimize your now generated content. In relation to that, you can use a lot of tools to optimize your site. WordPress, for one, is a good platform that will allow you to get a free plug-in. It is also important that you check the content of your website or blog from time to time. Don’t put very long paragraphs and try to break them in lines for readability. Also, refrain from using unnecessary sentences. Keep your content concise and clean.  After you are done with your website, you can now share it on various social media channels. You can also start building links by linking back your content or site on authoritative blog posts and forums. If you can properly integrate an SEO strategy that best suits your business requirements, then you can enjoy the fruits of your labor.

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Surpassing the Competition with SEO

Original author of this article Bobs SEO Las Vegas – Affordable Search Engine Optimization Services

By now, SEO is deemed to make small business owners create a better website in more ways than one that could rank higher in search engines. For small business owners, SEO is your key to create a strong online presence that will allow you to get ahead of the competition while attracting more customers to avail of your products and services. Together with the increase in customers comes the surge in conversion rates, which is always a good thing for every website owners.

Regardless of the name, SEO actually focuses more on the user themselves rather than just the search engines alone. By implementing great on-page SEO strategies, it doesn’t just enhance the experience of your user, but it will also benefit you as the business owner and your business itself. SEO will help you create brand awareness for your business. This due to the fact that most users tend to trust the sites that are on the first few pages of the SERP’s, most especially those on the very first page. These are just “introductory” reasons why having great SEO techniques will take your business to the level and help you beat your competitors.

  1. SEO is for long-term

Compare to the traditional advertisements that will only benefit you for a short period, SEO, on the other hand, will continue to grace the internet world with its presence on SERPs for a long period of time even if you’re finished with your campaign. For you to see better results, make it a mission to maintain your SEO campaign or further develop it if necessary. However, don’t worry too much because taking your eyes and hands off your computer won’t make you lose your ranking over just the course of the night.

  1. SEO is cost-effective

Contrary to the common beliefs of many small business owners, SEO is not that expensive. Yes, you have to hire an expert if you yourself do not know how to do it, but this can be a great investment for your business if done properly. If you are still worried about your monetary gains concerning SEO, you can opt to use pay-on-results SEO.

  1. SEO helps you monitor your online publicity

Launching your business online will eventually make its way to various customers and will soon create conversations, remarks, or forums about your business. Having an SEO campaign will help you assist your customers by providing verified information about your business whenever they search for you. Getting your website optimized for search engines will also let you know what your customers are saying about your business.

  1. SEO lets you be on the same line with the experts

Just because your business is only small does not necessarily mean that you won’t be able to compete with the “connoisseurs.” With SEO, you can do exactly that by taking advantage of the internet and other online marketing tools. You can even go as far as drawing customers to your brand and away from those reputable brands. Just narrow down your target market and combine it with SEO, that way you can be able to compete with the connoisseurs.

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