11 Online Marketing Tools Every Marketer Can Use

Original author of this article Bobs SEO Las Vegas – Affordable Search Engine Optimization Services

A good marketer is considered as such if he/she has a collection of tools they use to heighten
online marketing campaigns. Considering the surge of data and the emergence of several
marketing tools on the market, as a marketer yourself, you may find it difficult to determine
which tools will come in handy in whatever marketing aspect you are targeting. Below is a list of
digital marketing tools from various aspects that I think will be very useful for your online
marketing campaigns.

Website and SEO tools

1. Google Analytics

Google Analytics is considered one of the most commonly used tools that will allow you to track
just about anything on your website. These include the traffic you are getting and where those
come from, your visitors and their respective locations along with the devices they are using to
visit your website, and so much more.

2. Hotjar

One good way to generate sales is by learning what users like and what they do not like about
your website. Hotjar can help you with because it enables you to know what are your visitors’
likes and dislikes through recordings, heat maps, and more. You can also opt to use poll and
survey questions to incorporate on your website without adding to the burden.

3. Similar Web

Wishing you have a tool that lets you see the estimated traffic on your website? Similar Web is
exactly what you are wishing for. Aside from the estimated traffic, it also gives you the traffic
sources, countries, and a basic concept of the keywords that websites use for in ranking.

4. Website Grader

From the name itself, Website grader allows you to grade or measure your website according to
some main metrics like your website’s performance, page speed, responsiveness, SEO, and so
much more.

5. Test My Site (Think with Google)

Test My Site is a tool that you can use to know your mobile website speed test. What’s more, it
gives you recommendations that you can take in order to improve your website performance for
all devices.

Advertising platforms

6. Google AdWords

Coming from the powerful search engine that is Google, Google AdWords is a popular means of
putting up online advertising for search and display network ads.

7. Google Keyword Tool

Google Keyword Tool exists within Google AdWords meaning it is a special feature that enables
you to see the average monthly search volume for a certain keyword together with the
competition and the recommended bid.

8. Facebook Business Manager

Known as one of the biggest and most influential social media networks, Facebook is a great
place for you to target ads in accordance with your marketing objectives and target market with
the help of Facebook Business Manager tool.

9. Twitter Ads Manager

In the context of Twitter, another highly reputable social media network, you can use Twitter
Ads that has campaign measurement tools and analytics to assist you in tracking how well and
bad your ads are doing on Twitter.

Website Design Tools

10. MockingBird

MockingBird helps you create and share design wireframes for landing pages.

11. AdParlor

As for AdParlor, it serves as mock-up generator for social media networks like Facebook,
Instagram, Twitter, and Pinterest allowing you to easily mock up a post from any of those
networks across devices.

The post 11 Online Marketing Tools Every Marketer Can Use appeared first on Bobs SEO Las Vegas.

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7 Steps To Build An Effective Online Marketing Plan

Original author of this article Bobs SEO Las Vegas – Affordable Search Engine Optimization Services

Online marketing is an integral part of a business’ marketing plan for any kind of products and
services. In order to stand out on the internet amongst other competitors, one must adapt to one
of the most crucial tools today, online marketing plan. While it is overwhelming and can be a bit
intimidation to compete in a world full of vicious businesses and where change is constant, it is
important to remember that once you can create the right online marketing plan, all your hard
work will be paid off. This article will serve as your guide on how to create an effective online
marketing plan.

1. Grasp the situation first

Analyze. That’s the very first thing you must do before you can come up with a great online
marketing plan. You have to know full well your standing as a business and how well your
products and services are doing well against your competitors. For this step, you must know how
to define your company, business goals, objectives, and everything you offer while letting your
customers know what they are getting from you that your competitors do not have. Apart from
knowing thoroughly what you offer, you must also know what your competitors are selling so
that you can find a way to differentiate yourself from them. For a more detailed understanding of
your business, conduct a SWOT analysis also known as Strength, Weaknesses, Opportunities,
and Threats.

2. Determine your target audience

The next step would be to develop a profile of your potential clients. Your client’s profile can
include things like age, sex, income, location, demographic terms, etc. Ask yourself questions
like what are your customers’ likes and dislikes. How often do they buy your products or
services? What is the age bracket for people who can use your products? You can select your
target audience depending on the type of business you have and location.

3. Examine your goals

Create a list of your objectives and goals and make sure that they can be measured. Tick off
those you have already achieved and take note those that are yet to be accomplished there may
be a few things you need to do to make it easier to reach. Also, separate your short and long-term
goals. Your objectives must be specific, measurable e, achievable, relevant and has the
timeframe, in short, SMART.

4. It’s time to develop your online marketing strategies

After examining your goals and determining your audience, it’s time to create the strategies that
you will implement to reach your audience and achieve those goals. Remember, you are the
writer of your very own online marketing plan. Identify which marketing techniques are best
suited for your business and can work well on your online marketing plan. Make sure to also
create a Plan B and or Plan C in case your Plan A fails so that you won’t have to start from the
ground up all over again.

5. Action plans

For your action plan, you must list down the things that need to be done and when should it be
done. You must also include the people needed to make those happen, the costs it will require,
and more. With this, you can have a detailed plan for your activities and enforcing would be
easier and faster since they have been well planned and organized beforehand.

6. How much are you willing to spend?

All your detailed planning of actions are completely useless without money so after you have
laid out your strategies and plans, you now have to consider the financial aspect. As a business
owner, you should already know how much monetary value will be spent on your online
marketing plan.

7. Do some monitoring

Now the last thing you need to do after taking the first six steps is to monitor how well your
website is responding to your online marketing plan. By monitoring, you can detect problems
and solve them as soon as you can before it becomes a big issue. In this last step, you will be
subjected to several analysis and evaluation of all figures derived from your website. To make
things easier for your part, you can rely on marketing tools like Google Analytics.

The post 7 Steps To Build An Effective Online Marketing Plan appeared first on Bobs SEO Las Vegas.

Four Las Vegas SEO Key Indicators In 2018

Original author of this article Bobs SEO Las Vegas – Affordable Search Engine Optimization Services

With the kind of influence of digitization has in our world nowadays, it doesn’t come off as a
surprise to know that search engine optimization (SEO) has without a doubt become a crucial
method for businesses who want to grow their online presence.

SEO For Vegas Corporations

Vegas SEO is also widely used for the main purpose of improving search rankings Las Vegas based businesses.

As it easy as it may sound to some, in actuality, it’s getting harder for businesses to keep up with the ever-changing digital world.

Aside from implementing your SEO campaign, it is also essential to measure your SEO performance in order
to know what areas need some fixing and improvements. Bobs SEO can help with this.

Keywords For Las Vegas SEO Campaigns

Way back in the years, optimizing your website for searches can be as easy as stuffing relevant
keywords to your content, however, that is not the case today. While keywords still play a big
role in your SEO, they no longer hold the same kind of importance as before. In fact, keywords
are just one of the many KPIs for SEO. So, how does one measure their SEO performance?
Today, I will be discussing the top four KPIs that will guide you as you measure your website’s
SEO success.

Keyword rankings for Las Vegas Companies

Keyword rankings are one of the most common KPIs used by several businesses since it shows
them whether their target keywords are doing its job or not. Back when SEO first emerged, the
optimization of a website through target keywords is much simpler compared today. Until
Google’s algorithms changed to a more complex one and the stuffing of keywords became a
violation instead of a tool to rank your website. To optimize your content using keywords, you
can start by using generic keywords since they are more likely to give you high traffic. You can
also try utilizing global and broad keywords for best results.

Leads For Las Vegas, Nevada Firms

Conversions will always be present in every online business. When a visitor goes to your site and
takes an action, that visitor is more likely to become an actual customer. A common fact about
conversions is that it equates to sales or revenue. In most situations, a lead takes place when a
user provides their contact information to your website, which means the one conversion metric
can also possibly be the number of leads you have gathered from your website. Hence, this could
be a great metric to measure your SEO performance since one of the main goals of SEO is to
drive conversions.

Bounce rate percentage

Bounce rate is determined by those users who visit your site but only to leave after looking at a
single page. By monitoring your bounce rate, it will help you decide if your content and
website’s designs are pleasant enough to make customers browse through your website. It is
important that you know that bounce rate does not measure how long visitors stay on your
website, instead, it will allow you to measure how attractive your website is.

Organic sessions

Organic traffic refers to the number of time users visit your website because of organic searches,
and certainly not from paid ads. This makes it a good metric to measure your SEO success
because once you have properly optimized your web pages, chances are it will be easier for
people to find your website via organic search.

The post Four Las Vegas SEO Key Indicators In 2018 appeared first on Bobs SEO Las Vegas.

Five Methods To Get More Traffic With Online Marketing

Original author of this article Bobs SEO Las Vegas – Affordable Search Engine Optimization Services

When it comes to driving traffic to your website, it is always wise and smart to use not just one
or two channels but a variety of traffic sources. By doing this, it prevents you from being
helpless if your main source of traffic is no longer functional. With that in mind, let’s discuss the
five ways to drive traffic to your website.

1. Affiliate marketing

By affiliate marketing, I don’t just mean you should partner with Amazon or ClickBank and take
advantage of such affiliations, but rather, you should think of having your own affiliate program,
which means you can choose who you want to partner with to promote your products or services.
But how exactly do you do this? The first thing you should do is to set put up a page on your
website that states how they will benefit if they agree to promote your products. Aside from
explaining how much they will be getting from each purchase, also include what ways can their
business benefit from being partnered with your brand.

2. Co-registration

For this method of driving traffic, it has more to do with online advertising than optimizing your
website. Co-registration involves the collection of subscribers by co-advertising your products
and services together with other website owners or companies that are also gathering subscribers.
For instance, if user A wants to receive an offer from other of your co-advertisers, user A will
also be provided with an option to subscribe to your website. Co-registration is very useful if you
want to reach a specific demographic or group of customers. It doesn’t cost you a lot compared
to other kinds of marketing if you just know which partners to choose.

3. Email

Given that the average return on investment rate for email marketing was 4,300 percent years
ago, it goes without saying that email marketing is something you must invest into. Since more
than half of the percentage of customers population will want to buy with a personalized
experience, it is important to take into account the personalization of your email marketing
messages. Email marketing’s main purpose is to convert an interested customer into an actual
customer through driving traffic to sales pages. In addition, you can also boost your clickthrough
and conversion rates if you can ensure that the email and sales page it hyperlinks to are
advertising similar offer.

4. Google and Bing pay-per-click advertising

Pay-per-click advertising or PPC is a popular online marketing tool wherein advertisers pay a
certain amount for every time users click one of their ads. To put it simply, PPC is like the
buying of visits to your website, instead of earning such visits via organic searches. Google and
Bing are two of the most used search engines today and they also have the most popular forms of
pay-per-click advertising. May it be Google or Bing, either way, you’re in for a winning journey.
Having said that, PPC is only successful if you focus on some important key points such as
keyword relevance, landing page quality, and quality score.

5. Lead magnets

A lead magnet is some kind of a free content or an incentive that you offer to potential buyers
including eBook, PDF, checklist, whitepaper, and more. It is important to remember that your
lead magnet relevant to your audience’s needs so that they will be compelled to leave their
contact information on your website in order.

The post Five Methods To Get More Traffic With Online Marketing appeared first on Bobs SEO Las Vegas.

How To Make A Solid Online Marketing Strategy Sure To Generate Results

Original author of this article Bobs SEO Las Vegas – Affordable Search Engine Optimization Services

If you want to earn more sales, target all new customers, and establish a long-term growth, you
must engage in online marketing along with the right marketing strategies. Without any dispute,
online marketing strategy has established quite a role in today’s world. In order to bask in all the
glory of your business, creating online marketing strategies must be your top priority. When you
have well thought and precise approach, it becomes easy to keep in track with trends and stay
ahead in the competition. Most importantly, do not stop just because you have already perfected
your marketing strategies, instead, continue to improve and maintain it regularly. In this article, I
will be discussing some measures you can take to build a strong marketing strategy.

Know Your Buyer’s Personas

Gathering information about your customers is a must-do in your online marketing strategy
because it is important to know who you are offering your products and services to. If you have
determined successfully your targeted audience, the next thing to do is to create buyer personas
out of those profiles you have gathered. This is where your data gathering, interviewing and
surveying skills will come in handy since it will be necessary to come up with accurate personas
that describe your customers’ traits. Aside from your targeted audience, you also have to widen
your search and include prospects and other people that display similar purchasing behavior with
that of your customers.

Define your marketing goals as well as your online marketing tools

Your marketing goals are derived from your business goals, which most commonly focuses on
increasing your organization’s revenues. Because revenues mean collecting more leads,
gathering significant leads could develop as your marketing goal. When planning your goals, you
have to ensure that these goals can be accomplished and measured when the time comes. Lastly,
you also need to know how to measure your goals because that’s when you can know what kind
of marketing tools you need to use for measuring your success.

Assess the digital channels

An effective online marketing entails the right digital channels wherein you will be placing your
marketing campaigns. Your choice of what marketing channels to use can influence the success
of your marketing campaign, thus, you need to integrate it into your marketing strategy. You can
start this particular measure by evaluating the marketing channels such as paid media, owned
media, and earned media. Your paid media is the campaign you used in assisting your marketing
activities. Owned media are the various channels like websites, blog, and social media pages that
are under your management and supervision. Finally, earned media are the credits you received
after giving great customer experience and from your guest posts on various sites.

Create quality content and audit your website

Think of a way to create a quality content for your website that will get your more traffic and
enable the conversion of leads. Through your quality content, you can now create a strong brand
image that will highlight your online marketing efforts. Another thing is to audit your performance
on media platforms and determine what areas need some fine-tuning in order to
drive more traffic and increase lead generation. You should also evaluate your how your paid
media benefitted your business so far when it comes to returns and identify the ways on how you
can use it to achieve your current goals.

The post How To Make A Solid Online Marketing Strategy Sure To Generate Results appeared first on Bobs SEO Las Vegas.

3 Ways Links Affect Your SEO

Original author of this article Bobs SEO Las Vegas – Affordable Search Engine Optimization Services

Links are considered an important aspect of ranking one’s website. However, in today’s
landscape, there have been many debates from marketers and SEO professionals about links not
holding the same value as it was before. Links don’t define your rankings and will never be. You
can build all relevant links possible and still not rank well. This is because ranking is not a matter
of who have the most or best links. Having said that, it doesn’t negate the fact that link building
still plays a huge role in ranking your site, and so, let us look at the three ways links can
influence your online rankings.

Validating Links

There are some links that work best at bringing crawlers to your site. If you have a lot of these
kind of links, your website can be verified as trustworthy and of good reputation. Because
Google has created two link graphs, one that rejects pages that are considered spams and one that
accepts pages that are non-spam. This scenario gives rise to the need of gathering links from the
reputable sites in order to be measured for ranking. This is where Reduced Link Graph comes
into play. It is a graph that includes pages on the internet excluding those who have bad
reputations. This particular map is only meant for sites that matter. You must gather links from
high-quality sites that are associated with top relevant pages because these are the kind of links
that will help your rankings, otherwise, you will be excluded from the reduced link graph.

Links that help rank a website

If you take into account the scenario of reduced link graph, you can now begin to understand that
there are links that will help a site rank and there are those that will help you get crawlers – or
what we refer to as validating links and be considered for ranking. Lastly, there are also those
links that don’t help at all. There is also what we call authority sites, the sites that are
considered high quality and that obtaining links from those sites can contribute to a site’s
rankings. However, Google is not confirming such authority metric theory. Now, let’s take out
the authority metric and follow Google’s claim that such metric does not exist. The main point
here is that many so called authority sites with many links don’t really influence rankings. In fact, several
sites have already come forward and spoke of links doing nothing in ranking their sites.

Links do not determine a site’s rankings

The third and last way links affect rankings is that they do not affect rankings. As long as your
websites could satisfy your customers and visitors, then Google will compensate you in a good
way. The main focus here is that Google considers what most users think as more important than
the individual user, meaning whatever most users expect a certain web page is about is what will
be deemed as the most relevant and most high-ranking.

The post 3 Ways Links Affect Your SEO appeared first on Bobs SEO Las Vegas.

How To Make A Solid Online Marketing Strategy That Is Sure To Generate Results

Original author of this article Bobs SEO Las Vegas – Affordable Search Engine Optimization Services

If you want to earn more sales, target all new customers, and establish a long-term growth, you must engage in online marketing along with the right marketing strategies. Without any dispute, online marketing strategy has established quite a role in today’s world. In order to bask in all the glory of your business, creating online marketing strategies must be your top priority. When you have well thought and precise approach, it becomes easy to keep in track with trends and stay ahead in the competition. Most importantly, do not stop just because you have already perfected your marketing strategies, instead, continue to improve and maintain it regularly. In this article, I will be discussing some measures you can take to build a strong marketing strategy.

  • Know your buyer’s personas

Gathering information about your customers is a must-do in your online marketing strategy because it is important to know who you are offering your products and services to. If you have determined successfully your targeted audience, the next thing to do is to create buyer personas out of those profiles you have gathered. This is where your data gathering, interviewing and surveying skills will come in handy since it will be necessary to come up with accurate personas that describe your customers’ traits. Aside from your targeted audience, you also have to widen your search and include prospects and other people that display similar purchasing behavior with that of your customers.

  • Define your marketing goals as well as your online marketing tools

Your marketing goals are derived from your business goals, which most commonly focuses on increasing your organization’s revenues. Because revenues mean collecting more leads, gathering significant leads could develop as your marketing goal. When planning your goals, you have to ensure that these goals can be accomplished and measured when the time comes. Lastly, you also need to know how to measure your goals because that’s when you can know what kind of marketing tools you need to use for measuring your success.

  • Assess the digital channels

An effective online marketing entails the right digital channels wherein you will be placing your marketing campaigns. Your choice of what marketing channels to use can influence the success of your marketing campaign, thus, you need to integrate it into your marketing strategy. You can start this particular measure by evaluating the marketing channels such as paid media, owned media, and earned media. Your paid media is the campaign you used in assisting your marketing activities. Owned media are the various channels like websites, blog, and social media pages that are under your management and supervision. Finally, earned media are the credits you received after giving great customer experience and from your guest posts on various sites.

  • Create quality content and audit your website

Think of a way to create a quality content for your website that will get your more traffic and enable the conversion of leads. Through your quality content, you can now create a strong brand image that will highlight your online marketing efforts. Another thing is to audit your performance on media platforms and determine what areas need some fine-tuning in order to drive more traffic and increase lead generation. You should also evaluate your how your paid media benefit your business when it comes to returns and identify the ways on how you can use it to achieve your current goals.

The post How To Make A Solid Online Marketing Strategy That Is Sure To Generate Results appeared first on Bobs SEO Las Vegas.