Three SEO Rank Tracking Tools To Boost Your SEO Strategy

Original author Bobs SEO Las Vegas – Affordable Search Engine Optimization Services

Rank tracking tools for SEO has become more popular this past recent years, as many people quickly realize their value. An SEO rank tracker gives to an overall view of your SEO efforts and how your website is performing in search results pages. It also lets you track on the algorithms updates when it comes […]

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Four Tips To A Winning People-Based Marketing Campaign

Original author Bobs SEO Las Vegas – Affordable Search Engine Optimization Services

The people-based marketing campaign has been thrown in the digital marketing mix in the past couple of years and has long been the talk of the many now that Facebook and Twitter have created their customer audience solutions for brands and platforms to take advantage on customer data for developing hyper-targeted campaigns. This increasingly […]

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Being a Digital Marketing Analyst

Original author Bobs SEO Las Vegas – Affordable Search Engine Optimization Services

Admittedly, we don’t often come across with articles that talk about a digital marketing analyst . Sure, digital marketing is a great industry to work in, but it can also bring out the stressful side of you. It doesn’t matter if you’re a technical SEO looking into aspects of a client’s website or even a […]

This post Being a Digital Marketing Analyst is from Bobs SEO Las Vegas.

Benefits Of An Affiliate Program To Your Small Business

Original author Bobs SEO Las Vegas – Affordable Search Engine Optimization Services

If you’re a small business owner, you probably are looking for a marketing strategy that won’t break the bank. Have you heard of affiliate program? Although some people think it is a costly method and is hard to manage, for the most part, these people may actually be wrong. Here are the six benefits of […]

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Las Vegas SEO Marketing Tools For Your Marketing Strategy

Original author Bobs SEO Las Vegas – Affordable Search Engine Optimization Services

The way you organize and manage your online marketing tools is one of the key factors that will influence the success of your marketing practices. Your social media platforms, for starters, can be effectively managed with the right marketing tools. These tools are definitely game changers to your digital marketing. Below are six excellent tools that are sure to enrich your online marketing practices.

  1. Hootsuite

Known as one of the pioneers of the social media management tools, Hootsuite is a tool that is widely known by many people in the industry. One of its common functions allows you to set up the time you want your content to be posted in the calendar and it will be sent out automatically. What’s more, you can even set up reminders for yourself.

  1. Buffer

Buffer, on the other hand, is pretty much similar to Hootsuite and has been in the social media management field for quite some time. This tool allows you to easily manage several of your social media profiles. Among its many features that are favored by its users is the ability to schedule content posting while surfing through the net using its Google Chrome extension.

  1. MailChimp

MailChimp focuses on enhancing your marketing campaigns and make them suitable for your message. Using this tool, you can minimize your manual tasks and still maintain your personal touch. Its pre-built automation tool gives you time to focus on the strategy. MailChimp can also be integrated with other e-commerce providers using purchase info to analyze the effects of marketing as well as send out personalized campaigns.

  1. io

This remarkable keyword tool uses two of the best keyword research tools, Google Keyword Planner and Ubersuggest. KeywordTool.io is a combination of the main functions of these two tools coupled with several additional features and innovative data. It is capable of receiving data directly from search engines, thus, it can provide more suggestions that are not shown in direct Google search. Moreover, it is also popular for its powerful ability to search long tail keywords. This tool can display up to 750 keywords and support 194 domains.

  1. Talkwalker

TalkWalker is another great social media management tool that handles the frustration parts of managing your social profiles. It collates mentions of your brand so that you can focus on stuff that matters and are interesting. Through TalkWalker, you can have an insight on which social platforms perform best and which of them drive the most of customer engagement.

  1. Ahrefs

Marketers are familiar with SEO as it is one of the main avenues of digital marketing. Ahrefs is an SEO tool that makes the basic SEO tasks simple and easier. It allows you to monitor the performance of your keywords, analyze contents, and backlinks, conduct keyword researches, measure social metrics and even the position of your keywords. Suffice it to say, it is like an all-around SEO tool that will greatly help you in getting ahead of the competition. Of course, there are plenty of SEO tools available today, however, only a handful provide the full plethora of relevant info and functions as Ahrefs do.

This post Las Vegas SEO Marketing Tools For Your Marketing Strategy is from Bobs SEO Las Vegas.

What You Should And Should NOT Do In Your Direct Mail Marketing

Original author Bobs SEO Las Vegas – Affordable Search Engine Optimization Services

Man writing SEO on whiteboard.

In a digital world, it is natural for companies to not see the value of direct mail marketing campaigns. In fact, the idea of fixing a budget for printing thousands of flyers and postcards may come off as plain crazy and unconventional to a generation who grew up searching the web for everything. Yet, it turns out that direct mail marketing is still the best driver of ROI, even if you par it up against digital marketing. While the business world, or the whole world for that matter, is continually shifting to electronic communication, your brand can still able to get its message across in an impactful and effective manner via direct marketing. And so, here are some things you should and should not do to ensure that you have best direct mail marketing campaign possible.

Implement your campaign with the 40/40/20 rule

Succeeding in your business venture is simpler if you just follow the 40/40/20 rule. This means that the success of your campaign lies in three parts. The first is the people on your mailing list, second is your actual offer, and the third and last are everything else from your postcard design to the copy.

Create a great call to action

The whole purpose of your direct mailings is your call to action so it must stand out among any other aspects. This does not necessarily have to be a discount or special offer. It could advertise everything from a grand opening to a contest. Your postcards should contain the call to action that allows people to purchase from you.

Know your audience

The same way every business there is, your offer is not going to appeal to everyone, so you must ensure that you have the right targeted audience and invest some time in making a great deal. After all, your ultimate goal is to gain new customers, so spending some time on your marketing list and offer are natural parts of the process.

Test out your market

Do not just be contented with the fact that you have made the best deal. Rather, ensure its effectiveness by doing a test run to measure your results. This is especially true if your business is operated in a small community.

Don’t spend too much time on design

While your graphic designer won’t be too happy with this one, it is the truth whether we admit it or not. Don’t go creating the fanciest and most eye-catching design. You must use an equal amount of time on your offer, the copy on the postcard, and the whole design.

Don’t forget to proofread everything

One of the common factors of your business being painted as unprofessional is the presence of typos. For online ads, you can edit out the typos, but once you have mass-produced your postcards, then you can’t easily change them without wasting your money. And so, you must proofread everything. Let your colleagues read it. The more times it was scrutinized, the better.

Don’t forget to follow up

Once your postcards have been delivered and you call to actions have served their purpose, it is now the time for you to take action. By that, I meant tracking coupon codes or postcards that come in. You should also compare your sales figures before your campaign versus the figures after the campaign. If you follow up and track everything, you can determine the success of your campaign.

Don’t overlook the need to get online traffic

Direct mail can be used to strengthen your online traffic. Just ensure that you have included your links to your website, social pages, and request emails for newsletters. Merging your online and offline marketing efforts will help you skyrocket customer engagement.

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This post What You Should And Should NOT Do In Your Direct Mail Marketing is from Bobs SEO Las Vegas.

Digital Marketing Trends To Watch In 2019

Original author Bobs SEO Las Vegas – Affordable Search Engine Optimization Services

Good news, everyone! In 2019, you are not just limited to the basic and commonly used marketing trends and tactics as more new and fresh are to come. In fact, some businesses in Las Vegas, Nevada are already using some of these new trends to enhance their digital marketing strategy. Of course, the all-too-important things like social media, websites, video content, and many more are still basking in the glory of being the top keys to succeeding in the digital world. However, many business owners are now coming to realize that those things are no longer enough to remain competitive. So, if you’re struggling with generating good results using the existing trends, then these five 2019 marketing trends may work just fine for you.

Augmented reality

Augmented reality or also known as product placement in real time is one of the most exciting and promising advancements that we have today, which continued to progress in a steady pace during the past couple of years. Amazon and Ikea, for instance, have testing placement of décor, furniture, or any equipment in real time. Consumers arrange those things in their rooms using their smartphones and once they have planned out the whole placement, they will decide to buy the products.

IGTV

IGTV is a project developed by Instagram that allows its users to create story videos from the vertical perspective. Contrary to YouTube’s horizontal videos, IGTV has set the bar for the new vertical trend of telling your story to the world. If your business makes use of videos to promote your brand, then using this new trend can hugely benefit your business.

Evergreen content

Before you refute this trend, it bears repeating that evergreen will always stay relevant just as much as how evergreen trees retain their years for the whole year. While this trend is not relatively new, still, this is alive and surviving. Suffice it to say, it’s an immortal trend. DIYs, tutorials, the solution, how-to’s and others never get old. Therefore, be ready to generate content that people like to read over and over again. However, if you are not confident doing this, then you can employ the service of an SEO Las Vegas agency or an experienced freelance writer.

Voice marketing

More and more people are now using voice search as their primary means of searching the internet. With the sudden surge of voice-based products like Siri, Alexa, and Google Assistant, voice searchers are bound to take up the industry sooner. As a merchant, you have to leverage on this advancement while it’s still early because voice searches is a bit complex as it does not work in the same way as text-based searches.

Mobile marketing

Mobile marketing is another promising trend that is rapidly gaining popularity in the digital space. Geo-fencing, for example, is now a must-have for business owners looking to get the interest of the target markets. With RFID, Bluetooth and GPS navigation systems, geo-fencing has the capacity to deliver specific communications to potential customers within a certain location.

This post Digital Marketing Trends To Watch In 2019 is from Bobs SEO Las Vegas.